Social media has long been dismissed as superficial. But for agricultural professionals, a few well-placed hashtags are doing something surprising—they’re stitching together a fragmented industry into a cohesive, digital community. For Tanner Winterhof, co-host of the Farm4Profit podcast, hashtags like #FarmTalk and #AgX aren’t just labels—they’re lifelines.
Winterhof has spent years bridging the gap between agricultural business and mainstream relevance. Through Farm4Profit, he helps producers think like entrepreneurs, emphasizing profitability, innovation, and resilience. But he’s also acutely aware of how isolated farm life can feel, especially in a world where rural voices are often overshadowed by urban narratives. That’s where the power of online community kicks in.
Hashtags like #FarmTalk—a term that grew out of TikTok’s algorithm-fueled conversations—have become rallying points for ag creators to share their stories, struggles, and innovations in a format that feels accessible, even for the non-ag crowd. Some of the most engaging #FarmTalk content has come from platforms like TikTok, including Tanner Winterhof’s posts on TikTok under @tandannumberman, which blend humor and insight. Meanwhile, #AgX (and its growing variations) is more business-forward: a banner for serious conversations about technology, policy, markets, and sustainability in modern agriculture.
For Tanner Winterhof, these digital spaces do more than trend—they connect. They allow farmers in Iowa to swap insights with growers in Australia, or young ag professionals to find mentorship across state lines. In an industry that can sometimes feel siloed by geography or commodity, hashtags create a kind of informal infrastructure: open-source knowledge, emotional support, and real-time updates from the field.
But what makes these tags truly powerful, according to Winterhof, is their dual function. They serve the ag community internally—helping producers, consultants, and educators find one another—but they also open a door to those on the outside. Curious consumers, policymakers, and students can stumble onto #FarmTalk and walk away with a better understanding of what farming actually looks like today.
Still, he’s quick to note that these spaces thrive when users show up with authenticity. The goal isn’t branding for branding’s sake—it’s building trust. And for Winterhof, that trust is foundational. Because whether you’re selling grain or advocating for ag policy, the future of the industry depends on connection—online and off. That belief has been highlighted in this piece, which offers a snapshot of Winterhof’s leadership philosophy and digital presence.
Tanner Winterhof sees #FarmTalk and #AgX not just as hashtags, but as movements. Quiet ones, maybe—but powerful all the same. Because when agriculture finds its voice online, it becomes more than a business. It becomes a community.
Learn more about his work at https://www.tannerwinterhof.com/.